Strategic Partnerships: YouTube Play

June 19, 2010

When we think of strategic partnerships, we think of more than one brand or group partnering with each other for their mutual success.  This video is the latest example of a creative strategic partnership – between YouTube and The Guggenheim Museum in New York.  For the Guggenheim, YouTube can make their museum and name a bit more accessible to everyone.  For YouTube, partnering with the Guggenheim adds prestige to its brand and its selection of videos.  For us, we have the opportunity to bring creative video ideas to life and the opportunity to watch these videos without booking a trip to New York City.

Personally speaking, my visit to the Guggenheim in New York two years ago was one of the highlights of my trip.  I love that this promo video reminds me of my experience there and gets my creative juices flowing.  As far as I can tell, this contest is a win-win-win situation. For more information about this, please visit the Guggenheim website.

1 Lance June 20, 2010 at 6:58 am

I LOVE this idea!! And it just really very awesome to see what seems like two different mediums coming together to create something very great!! And – all of it – so inspiring!!!

2 Lori June 20, 2010 at 12:54 pm

Hi Tim,

Yeah, I second what Lance said. (He always takes the words out of my mouth!). 😉

I felt energized and a boost of creativity after I watched the video. I think I’ll go sculpt your likeness in my mashed potatoes now. (LOL)

Thanks, Tim! Another awesome video (and post) to add to your stellar collection here at 360 Degree Self.

3 Ryhen Satch June 20, 2010 at 9:16 pm

This is very interesting. I like the idea. There are tons of creative people out there and games like this tend to squeeze more juice out of their minds.

The video says, “Artists should always be challenging the status quo, and that includes museums.” Are they really sure they want this to happen? Maybe they are not aware that the world is already in the brink of chaos and disorder. lol
.-= Ryhen Satch´s last post…Monomyth: The Hero’s Journey =-.

4 Tim June 20, 2010 at 10:22 pm

Hi Lance: You are right…it is very inspiring to watch the video…just the design of the Guggenheim is amazing. I need to get myself a video camera and an editing program and get going!!

Hi Lori: LOL, my likeness on your mashed potatoes…that sounds interesting and fun 🙂 When I think of sculpting on mashed potatoes I flash back to a movie that spooked me as a kid, Close Encounters of the Third Kind. Remember that one? I think the video is a tool that does a great job inspiring creative filmmakers (or video makers). I’m glad you enjoyed the video and thank you for your words of support!

Hi Ryhen: Ha ha…chaos and disorder! Yeah, there is plenty of that in our world. One thing I really enjoy about “modern art” is its ability to take more risks. I have visited plenty of modern art exhibits…and some have really left me scratching my head and thinking ‘this is art?’ But there have been other times when the work blows me away. I’m sure the YouTube/Guggenheim contest will get a similar range in quality of work. I will say that I’m curious to see more.

Comments on this entry are closed.

{ 1 trackback }