For the second year in a row, last week I watched my favorite part of the Major League Baseball All-Star Game: the pre-game show. I’ve always been a sucker for watching all of the players get introduced and seeing them tip their hats to the cameras and the crowd. Tucked into this pre-game ceremony was People Magazine’s All-Stars Among Us, a great example of sponsorship activation in action.
The following is an inspiring video that was played just after the players were introduced. Truth be told, it brought a tear to my eye (shh…don’t tell anyone!) and gave me a deep sense of admiration. It also made me realize that the real all-stars are not the ones playing on the field…they’re the everyday people that go out of their way to make a difference in the lives of others. This video is on the long side, but it’s worth a view…
Hi Tim,
I watched the entire video and was touched. This gave me hope — which I think we all could use.
Thanks for the great video and don’t worry, I won’t tell anyone. 😉
Hi Lori: I wish the video included the MLB All-Stars shaking hands and giving these heroes a hug…that was another magical moment. But this video was basically pre-recorded and shown to the fans right before that moment. I’d agree, watching the video does give one hope about things. It’s also a great reminder that there can sometimes be good news out there…news that needs our attention as much as all the shootings, stabbings and accidents. Lori, as always thanks for sharing here and for being an All-Star blogger!
Tim,
I too have always enjoyed watching all the players get introduced before the baseball all-star game. (I wondered if that was a highlight for anyone else.) There’s something about the mid-summer classic — none of the other sports hold a candle to this all-star game!
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