For the second year in a row, last week I watched my favorite part of the Major League Baseball All-Star Game: the pre-game show. I’ve always been a sucker for watching all of the players get introduced and seeing them tip their hats to the cameras and the crowd. Tucked into this pre-game ceremony was People Magazine’s All-Stars Among Us, a great example of sponsorship activation in action.
The following is an inspiring video that was played just after the players were introduced. Truth be told, it brought a tear to my eye (shh…don’t tell anyone!) and gave me a deep sense of admiration. It also made me realize that the real all-stars are not the ones playing on the field…they’re the everyday people that go out of their way to make a difference in the lives of others. This video is on the long side, but it’s worth a view…
