This month’s RAOKA (Random Acts of Kick Arse) topic is trust. Each month a new theme is explored. To get involved, please visit Jane Be Nimble.
When it comes to making decisions about who I want to be friends with, which companies and organizations I want to do business with or which products I want to purchase…one word usually comes to mind for me: trust. I don’t necessarily think about trust on a conscious level…but I know that my level of trust with a person, company, product or group is a major factor in my decision of whether I become more involved.
Trust, however, does not always come easy. Often, it takes time to build and develop a sense of trust. So how do you build trust?
First off, never say, “trust me” to anyone you want to build trust with. And don’t trust anyone who says “trust me,” either. Trust is built more from action than words. If you want to build trust with someone, don’t tell them you’re trustworthy – show them.
I’ve spent a lot of time working with clients throughout my career. I genuinely enjoy working with these clients and one of the first things I like to do is to develop that sense of trust when we first meet. This trust can’t be developed overnight, but over time I do this by delivering the work that I promise, listening to their challenges and managing their expectations. It’s a simple formula that has worked for me.
So what’s the big deal about trust anyway?
A little trust can really be powerful. If you can demonstrate trust to a lot of people, chances are you’ll have more friends and/or better quality relationships. If you can demonstrate trust in an interview, more than likely you’ll be hired for the position. If you develop trust with your consumers, you’ll probably sell a lot more product.
I really love the word trust. It is strong, yet subtle…it is powerful and delicate…and when it’s present, trust can be quite magical.
Creative commons photo courtesy of The U.S. Army.