When we think of strategic partnerships, we think of more than one brand or group partnering with each other for their mutual success. This video is the latest example of a creative strategic partnership – between YouTube and The Guggenheim Museum in New York. For the Guggenheim, YouTube can make their museum and name a bit more accessible to everyone. For YouTube, partnering with the Guggenheim adds prestige to its brand and its selection of videos. For us, we have the opportunity to bring creative video ideas to life and the opportunity to watch these videos without booking a trip to New York City.
Personally speaking, my visit to the Guggenheim in New York two years ago was one of the highlights of my trip. I love that this promo video reminds me of my experience there and gets my creative juices flowing. As far as I can tell, this contest is a win-win-win situation. For more information about this, please visit the Guggenheim website.